marketing work
As a professional content editor, Katy has written copy and led marketing campaigns for small, local businesses and large, international brands. These include Amazon, Ocean Spray, Panasonic, Cole Haan, Rubbermaid, Sharpie, Graco, Honeywell, Nilfisk, ISLE Surf & SUP, and more. Specializing in Amazon listing optimizations in the US and UK, Katy has written content for more than 5,000 products and worked on hundreds of A+ Content detail pages, Brand Stores, and more. Katy is grateful to have had the opportunity to work on a wide range of clients — with products from industrial machinery to plush baby toys and everything in between.
Big Dill Pickleball Co. // Website design, SEO-based content, product descriptions, Amazon.com content, etc.
De'Longhi Content // Amazon EU
Honeywell Content // Amazon.co.uk
rhinocables Content // Amazon.co.uk
ISLE Surf & SUP Content // Amazon.com
Portland Pet Food Company Content // Amazon.com
Renapur // Amazon.co.uk, basic content, A+ Content, SEO, etc.
"Amazon Branding Strategy for Retailers: 5 Tips for Success" // eComEngine Blog
"Listing hijacking: How to protect your brand on Amazon" // eCommerce Nurse Blog
"Top 13 reasons why pickleball rocks" // The Pickle Blog
"Blast Off: The Basics of Amazon Launchpad" // eComEngine Blog
"4 Common Amazon Seller Challenges and How to Overcome Them" // eComEngine Blog
"Amazon Brand Registry benefits in 2021" // eCommerce Nurse Blog
"Exploring Amazon vendors, sellers, and hybrids: What’s right for my business?" // KhooCommerce Blog
"Barcode basics for selling on Amazon" // eCommerce Nurse Blog
"How to Use Amazon Posts to Your Benefit" // eComEngine Blog
"5 Reasons Human Translation Benefits Your Amazon Business" // eComEngine Blog
"Serving up fun pickleball paddles and gear" // Lassonde Entrepreneur Institute
*This list is not exhaustive.
eCommerce Content writing
Created and implemented branding guidelines and strategy across all eCommerce platforms. Including titles, features, A+ Content, backend keywords, Brand Store, and more.
eCommerce Content writing
Updated and maintained all Amazon.com detail pages, including titles, bullets/features, A+ Content, backend keywords, and more.